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About New Zealand Photo Art

New Zealand Photo Art specialises in product and advertising photography for all types of businesses and industries, from multinational to small private companies. We serve start-ups as well as established brands and understand the different needs of our clients. Our aim is to help businesses stand out from the crowd.

The majority of our product work is shot in our studio in Auckland. However, we are also able to come on site and set up a mobile studio if required. We also offer a comprehensive post-production service, including image enhancement and retouching. All image manipulation and creative work is completed in-house and is not outsourced.

We pride ourselves on producing a high standard of personal commitment and photography that is classic, cutting-edge, contemporary and innovative.

New Zealand Photo Art provides you with all of the product photography services your business needs to compete, increasing your customers’ buying confidence and building credibility.

Why use a good professional product photographer?

Professional high quality product images are essential for any business in today’s global marketplace. When you can’t show your goods in person, everything hinges on the quality of your photographs.

Creative product photography is the handmaiden of successful advertising campaigns! Both web and ecommerce usability studies prove time and again that high quality images on your website or marketing material enhances how users perceive the quality of your company and leads to increased sales. Since it is generally known that people buy with their eyes, stimulating their visual interest is the goal of product photography.

It is vital to convey your message with professionally high-definition images for websites, catalogues, brochures, magazines, packaging, books, press releases, annual reports, marketing & advertising, as well as images for fine printing.

About the founder of New Zealand Photo Art

jaco-de-wetNew Zealand Photo Art was founded by Jaco de Wet. Its aim is to help all types of businesses and industries to convey their message with high-definition photos of their products. Jaco’s creative and stimulating images play a dynamic role in the success of his clients’ businesses. Jaco has been committed to capturing images with a sense of honesty and creativity.

Why did Jaco specialise in product photography?

Jaco’s first interest in macro photography began in the early 1980’s, and really took off in 1982, when he bought his “King Bellows” macro photography system for his SLR camera. He was fascinated by the detail this system brought, which led to his interest in microscope photography. He mounted his SLR camera on large microscopes to capture images which were invisible to the naked eye. These microscopes had sophisticated light source systems, like light temperature features and colour correction filters. The importance of lighting objects in microscope photography forced him to master this art of using lights effectively, which fuelled his interest in still-life photography. Still-life photography is a fascinating genre which requires high professionalism from an artist, and this challenge gave Jaco more valuable experience. He used a large variety of light sources, like candle-light, moon light and light streaming, to give emotion, as well as the right mood and atmosphere to still-life images.
 

Ansel Adams once said “You don’t take a photograph, you make it.” – Jaco’s photography philosophy is based on this principle.

 

How does Jaco capture the ‘energy’ of inanimate objects?

Jaco is able to create a whole range of effects, depending on the light and lighting techniques required. A perfect sense of light and composition will give the illusion of a three-dimensional form, add mood, give context, provide interest, and ultimately, create a dynamic still-life picture. His photographs are emotions, captured by light, and result in the products coming to life. After all these years, he is still growing and looking for ways to inject emotion into inanimate objects. Having being asked which of his photographs are his favourite, he answered: “The one I’m going to take tomorrow.”

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